Adam MillerVice President, Retail Industry Strategy

Adam has spent more than 20 years as a retail industry leader, expanding brands and customer connections through innovative retail operations, sales, branding and marketing solutions. Adam’s passion for exceeding customer expectations has fueled his retail career and furthers his commitment in building powerful brand experiences.

How retailers can succeed with a new breed of CX – Digical

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The in-store experience is still crucial to retailers’ profits, despite how much we hear about brick and mortar going away. 85% of consumers still prefer to shop in stores as many consumers look for the tangible in-store retail experience. The presence of a knowledgeable sales associate has the ability to improve customer experience and increase […]

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Ballot box blues or presidential performance?

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Saturday Night live skits notwithstanding, the upcoming presidential election impacts more than just politics. Retailers and consumers alike keep an attentive eye on the debates and polices as the election outcome is positioned to shape the economic and social landscape. As the presidential election cycle moves full steam ahead, candidates have been pressed to explain […]

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No shoes, no service, no sale

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The tech-savvy generation and their time-pressured parents are rapidly adapting (and perhaps outpacing) retailers with their need for a frictionless customer experience. Customers are demanding a shopping experience that is intuitively seamless, fast, authentic and personalized. It’s true that you never get a second chance to make a first impression—and the proof is that customers […]

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Fusing trends and channels for customer-centric shopping experiences

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How retailers are creating a blended customer experience For years, retail brands have struggled with a divided organization—digital strategy may be in one silo and in-store marketing may be in another. To progress, retailers know that they have to re-evaluate their strategic priorities. We all know that stores sales are declining, but we also know […]

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Trending at eTail: The “omnicustomer” experience

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Omnichannel evolves at eTail Everyone knows that creating a consistent omnichannel strategy is important to retailers. According to the Harvard Business Review, 20 percent of our sales will soon come from digital retailing—and 80 percent of our sales will be heavily influenced by it. So creating loyal omnichannel customers has never been more important for […]

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