Brenda StorchManager, Social Media

How emojis provide an emotional dimension to cross-cultural messages

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The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […]

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Marketing to affluent Latinos

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In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let’s address two more myths about Latinos and their shopping preferences. Myth #2 Latinos lack a desire for high-end brands or experiences […]

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Affluent Latinos: Living the dream and living it up

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In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become […]

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The language of luxury

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Luxury is a universal concept, but the meaning of luxury itself is changing. The availability of new technologies and the power shift to younger and more diverse demographics are pushing high-end brands to look at the way they talk about themselves, as well as how and where they do it. What matters most? A Latino millennial’s […]

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