Dan McDermottDirector of Product Marketing, Messaging

Dan is responsible for strategic positioning and product marketing activities associated with Epsilon’s Agility Harmony digital messaging platform. He brings 15 years of B2B marketing experience and a passion for digital communications. He's also an active member of the DMA Email Experience Council's Board.

The importance of analytics in email marketing

Author:

“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new […]

Tags: | |

The future of mobile email and why you need more than responsive design

Author:

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my […]

Tags: | | |

Are you customer-obsessed?

Author:

The world of digital marketing is changing. Empowered consumers demand that brands engage with them through personalization and relevance, while marketers struggle with rapid changes in technology, the proliferation of mobile devices and siloed organizational structures. These challenges make it difficult for even the most skilled marketers to create meaningful, sustained customer interactions that drive […]

Tags: | | | |

Mobile, Google and content: Hot topics from the Email Insider Summit

Author:

The Email Insider Summit is a unique event where large enterprise brands and email marketing vendors and veterans caucus for three days on the state of email marketing. The event, hosted in beautiful Park City, Utah, is structured to offer all attendees a balanced, functional mix of high-level sessions and networking functions. As the Premier […]

Tags: | | |

Page 1