Dave EdingtonSVP/GM, Insurance

Dave provides industry expertise and develops inventive strategies that help insurance companies advance their marketing efforts by building brand and financial equity. A specialist in idea generation, consumer insight and marketing ROI, Dave has spent his career building brands, creating successful marketing campaigns and crafting innovative solutions for Fortune 500 companies, both domestically and abroad.

The telematics tipping point

Author:

Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While telematics is gaining traction in the healthcare and auto insurance spaces, its opportunities are limitless as it’s founded on the premise of using data to offer a better customer […]

Tags: | |

Driving loyalty: Telematics 3.0 infographic

Author:

With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs. A few weeks ago, I wrote a post about the rise of UBI and the additional marketing […]

Tags: | | |

What marketers need to know about telematics data

Author:

Usage Based Insurance (UBI) is changing the insurer-customer relationship. It’s providing a new strategy to leverage high volumes of behavioral data into segment-specific value propositions that deepen relationships with customers and build loyalty. As UBI has taught us, behavioral data that’s generated from these devices can provide a multitude of marketing opportunities that build and […]

Tags: | | |

Page 1