Epsilon MarketingEpsilon Corp

Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production.

The future of digital and its impact on the travel industry

Author:

Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

Tags: | | |

The role of marketing services in becoming an experience-led business

Author:

87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research.  But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales. Brands no longer have the required skills […]

Tags: |

Mobile World Congress: The future of marketing

Author:

Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing […]

Tags: |

Data Privacy Day: A Chief Privacy Officer’s perspective

Author:

Data Privacy Day  is an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. We recently sat down with Noga Rosenthal, Chief Privacy Officer, Epsilon/Conversant to get her take on the organization’s commitment to data privacy, the evolving data privacy landscape,  consumer education  and more. […]

Tags:

4 “customer obsessed” digital messaging trends of 2016

Author:

This post is contributed by Lauren Gentile, VP, Executive Creative Director, Digital Solutions and Kara Trivunovic, VP, Digital Solutions 2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power […]

Tags: |

Digital marketing capabilities: Belief vs. Reality

Author:

Anyone involved in marketing knows that the industry has changed dramatically over the last decade and it’s accelerated even faster in the past five years thanks to digital technology. As consumers interact with brands both offline and online, marketers are struggling to adapt. Why? Because the only way to effectively communicate with customers across media, […]

Tags: | |

The journey to truly personalized marketing

Author:

Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is […]

Tags: |

Epsilon named as a leader in the Forrester Wave™: Email Marketing Service Providers, Q3 2016

Author:

Epsilon was named a Leader in the July 2016 report “The Forrester Wave™: Email Marketing Service Providers, Q3 2016” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony digital messaging platform. The report stated, “Epsilon’s study-leading current offering shows off one of the most flexible technology platforms, balanced with excellent campaign operations, technology, strategy and creative […]

Tags: | | |

Page 12345...»