Epsilon MarketingEpsilon Corp

Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production.

5 key insights for retailers this holiday season

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While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable […]

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The future of digital and its impact on the travel industry

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Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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The role of marketing services in becoming an experience-led business

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87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research.  But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales. Brands no longer have the required skills […]

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Mobile World Congress: The future of marketing

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Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing […]

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How emojis provide an emotional dimension to cross-cultural messages

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The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […]

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Data Privacy Day: A Chief Privacy Officer’s perspective

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Data Privacy Day  is an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. We recently sat down with Noga Rosenthal, Chief Privacy Officer, Epsilon/Conversant to get her take on the organization’s commitment to data privacy, the evolving data privacy landscape,  consumer education  and more. […]

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4 “customer obsessed” digital messaging trends of 2016

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This post is contributed by Lauren Gentile, VP, Executive Creative Director, Digital Solutions and Kara Trivunovic, VP, Digital Solutions 2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power […]

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