Heather SchichtelSenior Account Executive

How non-profits can effectively engage holiday heroes


Giving Tuesday debuted in 2012, combining the power of social media and collaboration to bring end-of-year giving to the forefront of holiday conversations. And it’s is working. This year donations on November 29 totaled $168MM, up 44% from last year attracting  1.5MM donors  from 98 countries. Nonprofits also used this time to encourage matching gifts. […]

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Much ado about something: Effectively engaging donors


The number one reason people do not give to nonprofit organizations is because they are not asked.  Fundraising is even more important in today’s heavily regulated environment. Privacy concerns, shrinking exchanges and increasing government regulations have put more pressure on nonprofits to raise money. In fact, our friends in the U.K. recently experienced tighter regulations […]

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