Jean-Yves Sabot

Get to know your customers in 2017

Author:

It’s no secret getting to know your customers is essential for marketing success and data is a key element to achieving this. Marketers have long leveraged data to gain insight into the behavior of their customers and send promotional offers based on data attributes like past purchase behavior or upcoming celebrations (birthday or anniversary). But […]

Tags: | |

2015 consumer holiday shopping outlook

Author:

For most retailers holiday planning is well underway and has been for some time. But what’s on the minds’ of consumers this holiday shopping season and what can retailers expect? Today, Epsilon announced findings from recent consumer holiday shopping research, which was conducted in June and surveyed more than 3,000 consumers. The research, which covers […]

Tags: | | | |

Why knowing your luxury customers is a necessity

Author:

Luxury brands lose half of their top customers every year, according to new research from Epsilon and The Luxury Institute:  “The New Face of Luxury: Breaking Down the Myths and Stereotypes of the Luxury Shopper.” Why? Because they routinely misidentify the demographic and economic profile of their customers while also failing to create a personalized […]

Tags: | |

Page 1