Jennifer WieseAnalytic Consultant

Jennifer is Epsilon's online analytics expert. She designs and manages our quarterly email benchmark data, providing email metrics to marketers across industry verticals.

Q1 2015 email trends and benchmarks: Open rates remain steady as mobile usage flattens

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Marketers are constantly trying to figure out how to adjust their email programs to accommodate for new trends and engage consumers. Mobile has dominated that conversation for some time, but as mobile usage flattens the conversation is shifting to what’s next for email marketers. The shift we’re seeing amongst our clients is towards a content-first […]

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Email trends and benchmarks: Marketers need to use the tools, technology and data available to them

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It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates. Email continues to be an effective […]

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Email marketing evolved: Three ways to upgrade your strategy

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The number of touch points in the customer journey is constantly increasing. At every stage of the marketing funnel, there always seems to be a new way to reach and connect with consumers. Today, consumers can engage with brands through email, social media, online display, websites, mobile, in-store displays and numerous other nontraditional methods. But […]

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Email marketing performance pulse

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We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found that email continues to thrive as a viable […]

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Triggered messages perform better

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Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages deployed. The infographic below highlights the top […]

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