Jill LeMaire RedoSenior Director Strategic and Analytical Consulting Group

Jill is Epsilon’s email expert. Working with some of the world’s leading brands, from retail to automotive to finance, Jill focuses on producing high ROI email programs that leverage relevancy and real-time capabilities.

Going beyond business as usual: Introducing triggered message benchmarks

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Today Epsilon and the EEC released our quarterly email trends and benchmarks report. This quarter we unveiled new benchmarks for triggered messages. Triggered messages are identified by their campaign naming, such as Trigger, Welcome, Thank You, Confirmation and Saved Cart. For Q411 we found that triggered messages represented 2.8% of total email volume. With significantly […]

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