Judy LoschenVice President of Digital Analytics

Email trends and benchmarks: mobile impact and utilizing triggered emails


Email click rates saw a modest decline year over year, likely the result of an increase in mobile device usage, this according to our Q3 2014 email¬†trends and benchmarks. The mobile channel continues to challenge marketers. To be successful in the evolving consumer empowered landscape, marketers must be ready to adapt to change and evolve […]

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