Kara TrivunovicVice President, General Manager, Digital Solutions

Navigating the inbox: Apology

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We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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Navigating the inbox: Loyalty

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In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email. Loyalty goes beyond points, it is an entire experience between a brand and […]

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What the Verizon email changes mean to brands

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Joe Castelli, Director, Global Deliverability and Kara Trivunovic, Vice President, Digital Solutions advise on Verizon’s decision to migrate email users to AOL’s backend and what it means for brands. Recently there has been a lot of discussion regarding Verizon’s decision to migrate email users to AOL’s backend. While there’s no official timeline released as of yet, […]

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Fueling mobile apps with data intelligence

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There are more than 2 million available apps in the leading app stores for consumers to download as travel and hospitality brands, quick service restaurants, financial services companies,  retailers and more use mobile apps as a critical component to support the on-the-go consumer. But to date many brands have traditionally developed these apps in silos […]

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