Kim FinnertySVP Research & Insights, Ryan Partnership

Kim has run Ryan Partnership’s Research and Insights function for the past 8 years, supporting clients with secondary and primary research to uncover insights that drive brand relationships and transactions. With over 25 years of experience spanning brand management, marketing strategy consulting and account planning, she and her team help clients drive growth and strengthen relationships in diverse categories such as electronics, automotive, pharmaceuticals, food & beverage and financial services.

5 priorities for exploiting new digital shopping behaviors

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Consumers are becoming savvy users of digital tools, and they’re using them in more sophisticated ways to enable their own personal shopping needs and preferences. To gain insight into how people are using digital shopping tools in their path to purchase, Epsilon conducted an online study of over 2,800 respondents on 16 digital shopping tools. […]

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Leading the digital evolution with Econsultancy

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It’s no secret. Marketing has changed. To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered with Econsultancy to complete field research and to find out how the digital marketing capabilities of the Global 1,000 have evolved. The final product, Leading a Digital Marketing Evolution: Lessons in […]

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