Roberto SiewczynskiEVP/GM, CatapultVista

For over 20 years Roberto has been working with Fortune 500 brands such as Campbell’s, Pepperidge Farms, Pepsi, Mountain Dew, Tropicana, Gatorade, Quaker, Kraft, Coors, Bud Light, Southwest Airlines, Hershey’s, Hewlett Packard, Western Union and Reebok, Gillette, Head and Shoulders, Duracell, Nissan and Nationwide Insurance to develop effective Hispanic Shopper Marketing and Advertising programs.

The 17 percent:
analyzing Hispanic shopping habits.

Author:

The mass (Walmart and Target) and club (Costco and Sam’s) retail channels have a profound effect on shoppers in terms of overall behavior. According to the results of the recent CatapultVista ‘NVista quantitative study, marketers can leverage these channels to better reach Hispanic shoppers. The study, which included more than 3,800 Hispanic and 500 non-Hispanic […]

Tags: | | |

Know your customers: Addressing the tradeoff mindset of cost conscious Latino shoppers

Author:

“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October. These are shoppers who have specific behavioral patterns and sometimes have to make tough purchase decisions, creating a […]

Tags: | | |

Page 1