Shannon AronsonVP, Customer Experience Design

Shannon has a keen understanding of audience development within the social space. Her experience in digital marketing and social media spans industry verticals and allows her to identify innovative business opportunities and develop corresponding program metrics.

In focus: 5 digital trends to note

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With fall in full swing, the holiday season is already top-of-mind for most marketers. While it’s easy to become consumed by preparing your year-end campaigns, don’t overlook these five digital trends that can make your brand stand out from the crowd, now and during the peak holiday season. Easy (for the consumer) is always better. […]

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The next gen traveler

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Whether for business or pleasure, millennial travel is on the rise. This group isn’t like their predecessors in terms of behavior, attitude or spending habits—which presents a unique and lucrative opportunity for travel brands. While millennials don’t represent the majority of travel spend yet, smart travel brands should begin to look at their engagement strategy […]

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Getting it right in 2014: 5 trends to master (part 1)

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2013 was a great year for marketing innovation. Email continued to reinvent itself to change consumer behaviors. Consumers were introduced to the concept of sending money via email using Square Cash and Google Wallet. Video became more commonplace for brands via live streaming, animated GIFs and sophisticated integration of Vine, YouTube and Instagram. Mobile also […]

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