Stacey HawesSVP, Data Solutions

Stacey’s responsible for the Retail, Catalog and B2B verticals of Epsilon’s data division. She manages both the account management and business development teams and acts as a “voice of customer” internally to help drive new business strategies. Named a marketing “Who’s Who” by B2B Marketing Magazine, Stacey has vice chaired the DMA’s B2B Committee and is in her third year serving as a board member for NEMOA.

Leveraging data in an omnichannel world

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Consumers move throughout the day across devices, channels and mediums – from mobile phone to the radio and their computer; consuming and receiving content on Facebook, in their mailbox, on TV and through email. All of these examples are an opportunity for you to get your brand message and offer in front of your target […]

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3 myths to avoid when marketing to boomers+ and millennials

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Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […]

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The top 5 data questions asked by marketers

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As 2015 is coming to an end and we’re finalizing our marketing plans for the year ahead, I wanted to share with you some insights into the top five questions clients/brands have asked me this year as it relates to data and their data strategy. Q1:     How does data drive measurable results for my […]

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Leveraging data for 25 years with the Abacus Cooperative

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For many years, brands, retailers and catalogers have looked for ways to better leverage information about their customers in an effort to deliver better brand experiences. As technology evolved, so too did the level of relevant marketing messages we were able to deliver to our customers. Through all of this change, one constant has remained: data. It […]

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The evolution of the catalog

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Recently, I’ve been reading a lot about the comeback of the catalog. With 90+ million Americans purchasing from catalogs on an annual basis with an average spend of $850 million on catalog purchases (American Catalog Mailers Association), the catalog is a lively and active channel. The difference today? It now goes beyond direct mail, has […]

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Holiday season shopping shifts: Thanksgiving, Black Friday & Cyber Monday 2013

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The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience. Thanksgiving saw a 91% increase in consumers shopping through @PayPal mobile compared to 2012 http://bit.ly/IsDw6j Thanksgiving & Black Friday brick-and-mortar […]

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