Tom Edwards

Tom EdwardsChief Digital Officer, Agency

Tom’s responsibilities involve oversight, creation and execution of Epsilon’s digital strategy and programs on behalf of agency clients. He is focused on merging the art and science of Epsilon’s robust agency offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omnichannel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy.

The transformation of storytelling


I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition […]

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The social shift towards messaging


At F8, Facebook’s most recent developer conference, Facebook made the formal announcement to beta launch 3rd Party chat bot support for Facebook Messenger.  What is driving this shift from social media towards social messaging? Social media is a path to understanding and being in a relationship with your customers. Social messaging is poised to become […]

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Your guide to SXSW Interactive 2016


Each year I make the annual trek to SXSW Interactive. With so much content to consume, events to attend and experiential installations to see even conference veterans can get overwhelmed prioritizing where to start. With this in mind my team and I have created a specially curated downloadable guide of must attend talks and panels based on […]

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3 ways marketers can bring CES into the real world


Last week I had the opportunity to attend CES 2016 where I toured the show floor to get an understanding of the latest innovations in virtual reality, mixed reality, 3D-everything, artificial intelligence, the robotic smart home and more.  But for digital marketers what do the latest trends and innovations at CES really mean for your […]

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