Posts filed under category : Article

Martech is hard: Improve your chances of martech and marketing success

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In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect? It’s now a tougher set of problems: too many conflicting priorities (65%), […]

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How to build flawless marketing operations

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Marketing operations is often considered a back office process that is not glamourous.  A lot of attention is paid to great creative content, engaging customer journeys and innovative technology platforms.  Although all these things are important, without flawless marketing execution, they all fall down.  There are several goals of an effective marketing operations department: Quality […]

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Leveraging data in an omnichannel world

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Consumers move throughout the day across devices, channels and mediums – from mobile phone to the radio and their computer; consuming and receiving content on Facebook, in their mailbox, on TV and through email. All of these examples are an opportunity for you to get your brand message and offer in front of your target […]

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The future of digital and its impact on the travel industry

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Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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Navigating the inbox: Apology

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We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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