Posts filed under category : Ebook

3 myths to avoid when marketing to boomers+ and millennials

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Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […]

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How creative colors can impact email marketing efforts

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Colors are symbolic and carry different meanings that connect emotionally with people around the world. Colors are an integral part of marketing creative, adding deeper meaning to your marketing communications. For email marketers, the selection of color is a key component of the creative strategy and can directly affect the response success of an email. […]

The challenge of building scale for one-to-one addressable audiences

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Media and entertainment companies already have millions of viewers. The challenge is that these viewers are largely unknown, except for their age and gender, and perhaps their viewing or online behavior. You’re working hard to develop a direct relationship with your viewers. And, for the most part, you probably only recently started implementing tactics that […]

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No shoes, no service, no sale

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The tech-savvy generation and their time-pressured parents are rapidly adapting (and perhaps outpacing) retailers with their need for a frictionless customer experience. Customers are demanding a shopping experience that is intuitively seamless, fast, authentic and personalized. It’s true that you never get a second chance to make a first impression—and the proof is that customers […]

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Fusing trends and channels for customer-centric shopping experiences

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How retailers are creating a blended customer experience For years, retail brands have struggled with a divided organization—digital strategy may be in one silo and in-store marketing may be in another. To progress, retailers know that they have to re-evaluate their strategic priorities. We all know that stores sales are declining, but we also know […]

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Merchandising experiential moments for travelers

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With the recession a distant memory, both leisure and business travelers are opening their wallets and driving revenues in the travel sector to new heights. While this is generally good news for travel suppliers, the growth in spending is accompanied by an increase in competition as brands have expanded and new entrants joined the market. […]

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Q2 2014 email trends and benchmarks

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There is much to be said about the data deluge that marketers face today. However when it comes to the email channel, data provides an opportunity for marketers to create their ideal engagements with customers. By leveraging the right marketing data, brands can create meaningful connections with customers at the moments they’re most likely to […]

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The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

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In this evaluation, Epsilon maintained their leadership position with the study’s strongest current offerings—a combination of technology capabilities and breadth and depth of services—and continued growth. The report stated that Epsilon’s “experience delivering successful loyalty solutions at scale for clients shows in its strong current offering and strong company strategy.” Agility Loyalty, Epsilon’s loyalty platform […]

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