Posts filed under category : Infographic

Navigating the inbox: Apology

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We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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Navigating the inbox: Loyalty

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In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email. Loyalty goes beyond points, it is an entire experience between a brand and […]

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Smart home devices: 4 challenges marketers face

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This post is contributed by Virginia Harvey and Michelle Kravets who are part of Epsilon’s secondary research team providing insights for our clients and our organization. New technology like wearables and smart home devices bring excitement and the possibility of a simpler and safer life to consumers.  This excitement is what attracts early adopters to […]

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My channel, my choice: The retail transformation

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The retail industry is undergoing an epic transformation, changing how consumers shop and how retailers market to consumers. The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes, and the continued rise of digital commerce. And as the worlds of offline and online retail commerce continue to converge, this could […]

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Driving loyalty: Telematics 3.0 infographic

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With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs. A few weeks ago, I wrote a post about the rise of UBI and the additional marketing […]

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Email marketing performance pulse

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We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found that email continues to thrive as a viable […]

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Triggered messages perform better

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Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages deployed. The infographic below highlights the top […]

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