Posts filed under category : Video

The role of marketing services in becoming an experience-led business

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87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research.  But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales. Brands no longer have the required skills […]

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Mobile World Congress: The future of marketing

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Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing […]

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The journey to truly personalized marketing

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Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is […]

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Cannes: Does it matter or not?

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The Cannes Lions International Festival of Creativity arrives on June 18. As usual, it will be a week-long affair of over 15,000 advertising executives and their clients networking, attending galas, talks, keynote speakers and screenings. Of course when one thinks of Cannes—hobnobbing on glittering beaches while sipping champagne typically comes to mind which begs the […]

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3 ways marketers can bring CES into the real world

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Last week I had the opportunity to attend CES 2016 where I toured the show floor to get an understanding of the latest innovations in virtual reality, mixed reality, 3D-everything, artificial intelligence, the robotic smart home and more.  But for digital marketers what do the latest trends and innovations at CES really mean for your […]

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Loyalty Expo 2014: What to expect

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We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric. Here’s a sneak peak at what we’ll be talking about in Orlando. Will you be there? Join our session, A Happy […]

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