Posts filed under category : Webinar

The top 5 data questions asked by marketers


As 2015 is coming to an end and we’re finalizing our marketing plans for the year ahead, I wanted to share with you some insights into the top five questions clients/brands have asked me this year as it relates to data and their data strategy. Q1:     How does data drive measurable results for my […]

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You had me at open: Delivering relevant email content at the time of open


This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.   According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. Consumers want relevant content that aligns to their preferences. In the email channel, this means delivering content that resonates […]

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