Posts filed under category : Webinar

The top 5 data questions asked by marketers

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As 2015 is coming to an end and we’re finalizing our marketing plans for the year ahead, I wanted to share with you some insights into the top five questions clients/brands have asked me this year as it relates to data and their data strategy. Q1:     How does data drive measurable results for my […]

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You had me at open: Delivering relevant email content at the time of open

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This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.   According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. Consumers want relevant content that aligns to their preferences. In the email channel, this means delivering content that resonates […]

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