Posts filed under category : Paper

Digital marketing capabilities: Belief vs. Reality

Author:

Anyone involved in marketing knows that the industry has changed dramatically over the last decade and it’s accelerated even faster in the past five years thanks to digital technology. As consumers interact with brands both offline and online, marketers are struggling to adapt. Why? Because the only way to effectively communicate with customers across media, […]

Tags: | |

Understanding consumer behavior and channel preferences during one of life’s biggest events: Moving day

Author:

Each year, close to 12% of Americans move, and a household that moves typically spends $9K on goods, services and financial and insurance products. A move triggers new needs for the individual who’s transacting on a home or rental agreement—new appliances, a change in telco provider, a new grocery store, pharmacy, doctor’s office and so […]

Tags: | |

Email marketers and the complex marketing landscape

Author:

This post is contributed by David Daniels, CEO & Founder, The Relevancy Group. The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled consulting services to help buyers and sellers alike to compete more effectively within the broader online economy. Epsilon achieved the leader’s ring in The Relevancy Ring—ESP Buyer’s Guide 2015. Sixty-seven […]

Tags: | | |

Marketers need to think outside the ‘moving’ box

Author:

According to past Epsilon research, consumers typically spend around $9,000 (per household) on goods, services and financial and insurance products when they move into a new home. New movers present a unique, time-sensitive and lucrative opportunity for brands to effectively engage these consumers and retain or gain loyal customers. Epsilon’s 2015 New Mover Report, which […]

Tags: | | |

Why knowing your luxury customers is a necessity

Author:

Luxury brands lose half of their top customers every year, according to new research from Epsilon and The Luxury Institute:  “The New Face of Luxury: Breaking Down the Myths and Stereotypes of the Luxury Shopper.” Why? Because they routinely misidentify the demographic and economic profile of their customers while also failing to create a personalized […]

Tags: | |

The 17 percent:
analyzing Hispanic shopping habits.

Author:

The mass (Walmart and Target) and club (Costco and Sam’s) retail channels have a profound effect on shoppers in terms of overall behavior. According to the results of the recent CatapultVista ‘NVista quantitative study, marketers can leverage these channels to better reach Hispanic shoppers. The study, which included more than 3,800 Hispanic and 500 non-Hispanic […]

Tags: | | |

Leading the digital evolution with Econsultancy

Author:

It’s no secret. Marketing has changed. To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered with Econsultancy to complete field research and to find out how the digital marketing capabilities of the Global 1,000 have evolved. The final product, Leading a Digital Marketing Evolution: Lessons in […]

Tags: | | |

Page 123