Posts filed under category : Global

Loyalty is more than a marketing program

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The typical American household is enrolled in 29 loyalty programs but only participate in 12 of them. In today’s marketing landscape, customer loyalty should not be viewed as just a marketing program. Loyalty is something you receive from consumers by delivering on your brand values and offering a superior customer experience. Marketers looking to advance […]

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MarTech is hard: Focus on your needs, not just the tools

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I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities will pull teams together and these newly empowered marketers will drive breakthrough returns. While companies understand the need to give tools to their marketers, […]

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Marketing tech in transition: Artificial Intelligence

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into Artificial Intelligence, I sat down with Andrew Schilling-Payne, Vice President and Epsilon Fellow. Nearly 30 years ago, when studying Artificial Intelligence […]

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Marketing tech in transition: Identity Resolution

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  I was talking with some friends recently and we were sort of talking politics. I say, “sort of”, because we weren’t talking about candidates or […]

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Marketing tech in transition: The Cloud

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our adaptation to the Cloud, I sat down with members of Epsilon’s Solutions Architecture team, Chris Wissing, Ryan Kanzeg, Jeff Dwight and […]

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Marketing tech in transition: Big Data

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our Big Data journey over the last five years, I sat down with Epsilon’s Enterprise Architecture leads,  Prashanth Athota, Krishna […]

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AOL hard-bounce email issue

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On the evening of 3/29 between approximately 8pm – 9:30pm eastern time (ET), AOL suffered a technical issue where every email sent to them received a “recipient address rejected” reply.  This means any deployments actively attempting deliveries in that time frame may have caused valid AOL (and affiliated domain) addresses to be flagged invalid for future […]

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Marketing tech in transition: Four imperatives

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Applying Big Data, Cloud, Identity Resolution and Artificial Intelligence will Transform Your Marketing Tech If you are reading this, you are likely curious about how to transform. You want your company to be more innovative. You want to your brand to be relevant in five years. You want to see your top line grow or […]

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In Australia, banks often forget the customers in favor of the cash

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This article first appeared in COLLOQUY’s Asia Pacific Report: Disruption at Lightning Speed in February 2017. To generate better loyalty, they must embrace a top-to-bottom commitment to better experiences. Take the money and run: That seems to be the customer relationship principle for many banks in Australia. It has been my experience that the retail […]

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Mobile World Congress: The future of marketing

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Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing […]

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