Posts filed under category : Analytics & Research

Personalized email communications drive click rates 241% higher than standard email messages

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Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications. Epsilon compiles and analyzes aggregated data from billions of email to provide brands […]

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Research unveils the impact digital is really having on consumer shopping decisions

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It’s no secret digital and social have a huge impact on consumer shopping decisions. But what channels and platforms are making an impact? And in what way? Epsilon analyzed consumer shopping habits and sentiment in Q1 2016 via our self-reported consumer survey, Shoppers Voice®. Key insights emerged that shed light in to how consumers are […]

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Smart home devices: 4 challenges marketers face

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This post is contributed by Virginia Harvey and Michelle Kravets who are part of Epsilon’s secondary research team providing insights for our clients and our organization. New technology like wearables and smart home devices bring excitement and the possibility of a simpler and safer life to consumers.  This excitement is what attracts early adopters to […]

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Customer loyalty is mission-critical in the age of the customer

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Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest […]

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The gift of giving gift cards: What it means for marketers

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This post is contributed by Virginia Harvey and Jude Santos who are part of Epsilon’s secondary research team. Despite all the talk of the season’s hottest gift items and Black Friday and Cyber Monday spending the most requested items during the holiday season has been the same for ninth straight years: gift cards. This year, 58% of […]

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What millennials value and how they shop: A lesson for CPG marketers

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This post is contributed by Michael Schneidman, Vice President/Strategic Consulting, CPG, Epsilon When sitting down to write about millennials and how unique insights and behaviors of this group relate to the consumer packaged goods (CPG) industry, I thought, “What can I say that hasn’t already been said?” I mean, for the past few years the […]

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Q1 2015 email trends and benchmarks: Open rates remain steady as mobile usage flattens

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Marketers are constantly trying to figure out how to adjust their email programs to accommodate for new trends and engage consumers. Mobile has dominated that conversation for some time, but as mobile usage flattens the conversation is shifting to what’s next for email marketers. The shift we’re seeing amongst our clients is towards a content-first […]

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5 priorities for exploiting new digital shopping behaviors

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Consumers are becoming savvy users of digital tools, and they’re using them in more sophisticated ways to enable their own personal shopping needs and preferences. To gain insight into how people are using digital shopping tools in their path to purchase, Epsilon conducted an online study of over 2,800 respondents on 16 digital shopping tools. […]

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