Posts filed under category : Analytics

5 elements of successful customer engagement

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As marketers our efforts are centered on engaging consumers to drive revenue. In today’s digital environment, we know consumers’ preferences have shifted from receiving coupons or earning rewards to expecting personalized experiences. Why? Because consumers can now connect with brands in the moment when it’s relative to their needs. The next level of customer engagement […]

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The importance of analytics in email marketing

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“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new […]

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Leveraging engagement modeling to reduce loyalty program breakage

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Recently, I had the opportunity to present with my colleague Diana Lewis at Loyalty Expo in our workshop Data Selection, Monetizing and Measuring Performance. Planned workshop sessions are great. The topics of discussion are pre-selected by the subject matter experts presenting, metrics are pulled to prove discussion points and us as speakers are ready to go. But […]

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The path to personalization

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Last week, I had the pleasure of speaking on a panel moderated by Liz Kiehner of IBM at the Westchester Digital Summit, together with Stacy Eisner from NBC and Jeff Kabat from Adobe. The discussion was lively and energetic as we explored providing personalized, omnichannel messages and experiences. Highlights from the conversation included: 1.The full extent […]

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Email trends and benchmarks: Marketers need to use the tools, technology and data available to them

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It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates. Email continues to be an effective […]

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Attribution: The critical step in campaign analysis

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Health insurance acquisition marketers spend most of their time and effort gearing up to make their open enrollment campaigns a success—but the work isn’t over when the period ends. The last, and arguably most important, step in your campaign analysis should be attribution. This step is critical in determining the effect your marketing had in […]

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Leveraging the power of data to engage people on Facebook

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It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. […]

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Email trends and benchmarks: mobile impact and utilizing triggered emails

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Email click rates saw a modest decline year over year, likely the result of an increase in mobile device usage, this according to our Q3 2014 email trends and benchmarks. The mobile channel continues to challenge marketers. To be successful in the evolving consumer empowered landscape, marketers must be ready to adapt to change and evolve […]

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The revolution for marketers: Data-driven engagement marketing

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Over the last decade, marketers witnessed a quiet evolution, as promotion and trade spending slowly combined and created a version of shopper marketing that delivered shopper solutions and retail merchandising benefits. Those traditionally separate and distinct promotion and trade budgets began to meld together in opportunistic ways delivering stronger results than either spending bucket could […]

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