Posts filed under category : Channel

4 “customer obsessed” digital messaging trends of 2016

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This post is contributed by Lauren Gentile, VP, Executive Creative Director, Digital Solutions and Kara Trivunovic, VP, Digital Solutions 2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power […]

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Affluent Latinos: Living the dream and living it up

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In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become […]

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Wearable users are optimists: Engage them with ideas of hope and change

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Wearables are in, as anyone with half an eye on trendy gadgets can attest. 39.5 million adults are now using, either fitness trackers or smartwatches.  Wearables are more than a new toy.  They represent a new way to communicate, to interact with information and a chance at improving complicated relationships with technology. The question at stake […]

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Fusing trends and channels for customer-centric shopping experiences

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How retailers are creating a blended customer experience For years, retail brands have struggled with a divided organization—digital strategy may be in one silo and in-store marketing may be in another. To progress, retailers know that they have to re-evaluate their strategic priorities. We all know that stores sales are declining, but we also know […]

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The evolution of the catalog

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Recently, I’ve been reading a lot about the comeback of the catalog. With 90+ million Americans purchasing from catalogs on an annual basis with an average spend of $850 million on catalog purchases (American Catalog Mailers Association), the catalog is a lively and active channel. The difference today? It now goes beyond direct mail, has […]

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Trending at eTail: The “omnicustomer” experience

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Omnichannel evolves at eTail Everyone knows that creating a consistent omnichannel strategy is important to retailers. According to the Harvard Business Review, 20 percent of our sales will soon come from digital retailing—and 80 percent of our sales will be heavily influenced by it. So creating loyal omnichannel customers has never been more important for […]

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