Posts filed under category : Data

Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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Marketing tech in transition: Artificial Intelligence

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into Artificial Intelligence, I sat down with Andrew Schilling-Payne, Vice President and Epsilon Fellow. Nearly 30 years ago, when studying Artificial Intelligence […]

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Marketing tech in transition: Identity Resolution

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  I was talking with some friends recently and we were sort of talking politics. I say, “sort of”, because we weren’t talking about candidates or […]

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Marketing tech in transition: The Cloud

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our adaptation to the Cloud, I sat down with members of Epsilon’s Solutions Architecture team, Chris Wissing, Ryan Kanzeg, Jeff Dwight and […]

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Marketing tech in transition: Big Data

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our Big Data journey over the last five years, I sat down with Epsilon’s Enterprise Architecture leads,  Prashanth Athota, Krishna […]

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Marketing tech in transition: Four imperatives

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Applying Big Data, Cloud, Identity Resolution and Artificial Intelligence will Transform Your Marketing Tech If you are reading this, you are likely curious about how to transform. You want your company to be more innovative. You want to your brand to be relevant in five years. You want to see your top line grow or […]

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Talking to your diverse donors

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Not all donors are the same. They give at different times and for different reasons. High dollar donors might want to be messaged to differently than an event participant. What messaging will engage a new donor and how does your organization keep that individual?  Understanding motivations, values and propensity to give is important in cultivating […]

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3 myths to avoid when marketing to boomers+ and millennials

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Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […]

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Data Privacy Day: A Chief Privacy Officer’s perspective

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Data Privacy Day  is an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. We recently sat down with Noga Rosenthal, Chief Privacy Officer, Epsilon/Conversant to get her take on the organization’s commitment to data privacy, the evolving data privacy landscape,  consumer education  and more. […]

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