Posts filed under category : Direct

Healthcare marketing: Evolving the sphere of influence

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Healthcare professionals (HCPs) are a busy bunch, even more time and resource constrained than your average marketer.  Being an effective marketer in today’s hectic pharma-world requires a finely balanced equation that is part data science and part art. These two pieces together must allow you to understand how to interpret and translate said data into […]

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Maximizing response rates from a catalog perspective

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This post is contributed by Jackie Marquis, Senior Vice President, Data Solutions at Epsilon. To connect with Jackie, click here. I was able to experience world-class catalog marketing at the recent NEMOA conference. NEMOA’s events provide an opportunity for brands to ‘show and tell’ their latest and greatest catalogs and share their story through visuals […]

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Propensity models: New audiences for relevant marketing offers

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Data-driven marketing is like a three-legged stool. It symbolizes three marketing levers working together: offer, creative and audience. In fact, omnichannel marketing is thriving because of marketers’ skill and discipline in producing relevant new product offers, richer varieties of creative approaches and vast amounts of new data for segmenting and targeting audiences. A balance between […]

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Direct marketing merge strategies boost return on donor marketing

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Direct marketing programs often succeed, in part, based on the merge strategies on which they depend. Unfortunately, many donor marketing circulation plans are outdated and rely on a “prioritized list strategy,” which may fail to provide the insight you need to grow your returns. Using a prioritization strategy may not be as profitable as it […]

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