Posts filed under category : Email

Navigating the inbox: Apology

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We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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AOL hard-bounce email issue

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On the evening of 3/29 between approximately 8pm – 9:30pm eastern time (ET), AOL suffered a technical issue where every email sent to them received a “recipient address rejected” reply.  This means any deployments actively attempting deliveries in that time frame may have caused valid AOL (and affiliated domain) addresses to be flagged invalid for future […]

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Navigating the inbox: Loyalty

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In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email. Loyalty goes beyond points, it is an entire experience between a brand and […]

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What the Verizon email changes mean to brands

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Joe Castelli, Director, Global Deliverability and Kara Trivunovic, Vice President, Digital Solutions advise on Verizon’s decision to migrate email users to AOL’s backend and what it means for brands. Recently there has been a lot of discussion regarding Verizon’s decision to migrate email users to AOL’s backend. While there’s no official timeline released as of yet, […]

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