Posts filed under category : Loyalty

5 key insights for retailers this holiday season

Author:

While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable […]

Tags: | | |

Loyalty is more than a marketing program

Author:

The typical American household is enrolled in 29 loyalty programs but only participate in 12 of them. In today’s marketing landscape, customer loyalty should not be viewed as just a marketing program. Loyalty is something you receive from consumers by delivering on your brand values and offering a superior customer experience. Marketers looking to advance […]

Tags: |

Navigating the inbox: Loyalty

Author:

In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email. Loyalty goes beyond points, it is an entire experience between a brand and […]

Tags: | |

Why brand experience matters for QSRs

Author:

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to […]

Tags: | |

3 phases to effectively engaging newly acquired customers

Author:

Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent customer experience.  If you read my last article, your inbound acquisition efforts were hopefully successful. But once you acquire a new customer, how […]

Tags: | |

How to realize better outcomes from marketing technology investments

Author:

This post is contributed by Kevin Elwood, President, Client Services at Epsilon  Marketing technology has advanced to a point where almost anything is possible, leading to unpredictable behavior between consumers and brands.  The promise of marketing technology is that it will help brands deliver better customer experiences and as a result realize better business outcomes.  […]

Tags: | |

Customer loyalty is mission-critical in the age of the customer

Author:

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest […]

Tags: | | |

Page 1234