Posts filed under category : Marketing

The future of digital and its impact on the travel industry

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Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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MarTech is hard: Focus on your needs, not just the tools

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I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities will pull teams together and these newly empowered marketers will drive breakthrough returns. While companies understand the need to give tools to their marketers, […]

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Marketing tech in transition: Artificial Intelligence

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into Artificial Intelligence, I sat down with Andrew Schilling-Payne, Vice President and Epsilon Fellow. Nearly 30 years ago, when studying Artificial Intelligence […]

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Marketing tech in transition: Identity Resolution

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  I was talking with some friends recently and we were sort of talking politics. I say, “sort of”, because we weren’t talking about candidates or […]

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Marketing tech in transition: The Cloud

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our adaptation to the Cloud, I sat down with members of Epsilon’s Solutions Architecture team, Chris Wissing, Ryan Kanzeg, Jeff Dwight and […]

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Marketing tech in transition: Big Data

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our Big Data journey over the last five years, I sat down with Epsilon’s Enterprise Architecture leads,  Prashanth Athota, Krishna […]

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Marketing tech in transition: Four imperatives

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Applying Big Data, Cloud, Identity Resolution and Artificial Intelligence will Transform Your Marketing Tech If you are reading this, you are likely curious about how to transform. You want your company to be more innovative. You want to your brand to be relevant in five years. You want to see your top line grow or […]

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The role of marketing services in becoming an experience-led business

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87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research.  But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales. Brands no longer have the required skills […]

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