Posts filed under category : Marketing

Martech is hard: Improve your chances of martech and marketing success

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In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect? It’s now a tougher set of problems: too many conflicting priorities (65%), […]

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5 key insights for retailers this holiday season

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While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable […]

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How to build flawless marketing operations

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Marketing operations is often considered a back office process that is not glamourous.  A lot of attention is paid to great creative content, engaging customer journeys and innovative technology platforms.  Although all these things are important, without flawless marketing execution, they all fall down.  There are several goals of an effective marketing operations department: Quality […]

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The future of digital and its impact on the travel industry

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Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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MarTech is hard: Focus on your needs, not just the tools

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I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities will pull teams together and these newly empowered marketers will drive breakthrough returns. While companies understand the need to give tools to their marketers, […]

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Marketing tech in transition: Artificial Intelligence

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into Artificial Intelligence, I sat down with Andrew Schilling-Payne, Vice President and Epsilon Fellow. Nearly 30 years ago, when studying Artificial Intelligence […]

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Marketing tech in transition: Identity Resolution

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  I was talking with some friends recently and we were sort of talking politics. I say, “sort of”, because we weren’t talking about candidates or […]

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Marketing tech in transition: The Cloud

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In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.  To dive deeper into our adaptation to the Cloud, I sat down with members of Epsilon’s Solutions Architecture team, Chris Wissing, Ryan Kanzeg, Jeff Dwight and […]

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