Posts filed under category : Mobile

Mobile World Congress: The future of marketing

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Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing […]

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4 “customer obsessed” digital messaging trends of 2016

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This post is contributed by Lauren Gentile, VP, Executive Creative Director, Digital Solutions and Kara Trivunovic, VP, Digital Solutions 2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power […]

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How retailers can succeed with a new breed of CX – Digical

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The in-store experience is still crucial to retailers’ profits, despite how much we hear about brick and mortar going away. 85% of consumers still prefer to shop in stores as many consumers look for the tangible in-store retail experience. The presence of a knowledgeable sales associate has the ability to improve customer experience and increase […]

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Consumer dependency on mobile devices: An opportunity for banks to retain and grow their customer base

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Our relationship with mobile devices is ever-dependent. The continued use of smartphones has created an amplified dependency to constantly check our devices no matter where we are. Whether we are checking Instagram, Facebook, email or perhaps sending a quick bill through a banking app, the time spent on smartphones is becoming more prevalent. A recent […]

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Wearable users are optimists: Engage them with ideas of hope and change

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Wearables are in, as anyone with half an eye on trendy gadgets can attest. 39.5 million adults are now using, either fitness trackers or smartwatches.  Wearables are more than a new toy.  They represent a new way to communicate, to interact with information and a chance at improving complicated relationships with technology. The question at stake […]

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5 priorities for exploiting new digital shopping behaviors

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Consumers are becoming savvy users of digital tools, and they’re using them in more sophisticated ways to enable their own personal shopping needs and preferences. To gain insight into how people are using digital shopping tools in their path to purchase, Epsilon conducted an online study of over 2,800 respondents on 16 digital shopping tools. […]

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Fusing trends and channels for customer-centric shopping experiences

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How retailers are creating a blended customer experience For years, retail brands have struggled with a divided organization—digital strategy may be in one silo and in-store marketing may be in another. To progress, retailers know that they have to re-evaluate their strategic priorities. We all know that stores sales are declining, but we also know […]

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My channel, my choice: The retail transformation

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The retail industry is undergoing an epic transformation, changing how consumers shop and how retailers market to consumers. The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes, and the continued rise of digital commerce. And as the worlds of offline and online retail commerce continue to converge, this could […]

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