Posts filed under category : Online

4 “customer obsessed” digital messaging trends of 2016

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This post is contributed by Lauren Gentile, VP, Executive Creative Director, Digital Solutions and Kara Trivunovic, VP, Digital Solutions 2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power […]

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Innovation in customer experience

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Bridging the gaps across digital, online and offline channels is an organizational challenge many marketers face. The siloed operational mindset is no longer effective, resulting in a disconnected customer experience. In this organizational construct, brands view the transactional activity of consumers in each individual channel and not holistically across all channels. Therefore they’re missing a […]

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The rise of inbound marketing: 5 steps to get started

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It’s no secret consumers are starting to tune out traditional outbound marketing techniques. Still, I often sit in client meetings listening to marketers strategize about finding their next lead or prospect. They are constantly scouring outside lists or 3rd party data for names that they can acquire to send outbound marketing communications. But to reach […]

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The transformation of storytelling

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I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition […]

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Your guide to SXSW Interactive 2016

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Each year I make the annual trek to SXSW Interactive. With so much content to consume, events to attend and experiential installations to see even conference veterans can get overwhelmed prioritizing where to start. With this in mind my team and I have created a specially curated downloadable guide of must attend talks and panels based on […]

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Ad blocking: How did we get here?

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This past Yom Kippur, I found myself not only reflecting on the myriad sins, affronts and minor transgressions I’ve committed over the past year, but the recent and on-going controversy about ad blocking. Publishers working against advertisers, advertisers working against publishers and both working against the consumer – how did we get here? I found […]

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6 questions on improving advertising quality

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In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ad fraud, it’s often too much for marketers to solve on their own. We caught up with Raju Malhotra, senior vice president of products at Conversant, […]

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5 priorities for exploiting new digital shopping behaviors

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Consumers are becoming savvy users of digital tools, and they’re using them in more sophisticated ways to enable their own personal shopping needs and preferences. To gain insight into how people are using digital shopping tools in their path to purchase, Epsilon conducted an online study of over 2,800 respondents on 16 digital shopping tools. […]

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The challenge of building scale for one-to-one addressable audiences

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Media and entertainment companies already have millions of viewers. The challenge is that these viewers are largely unknown, except for their age and gender, and perhaps their viewing or online behavior. You’re working hard to develop a direct relationship with your viewers. And, for the most part, you probably only recently started implementing tactics that […]

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