Posts filed under category : Social

How emojis provide an emotional dimension to cross-cultural messages

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The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […]

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Marketing to affluent Latinos

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In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let’s address two more myths about Latinos and their shopping preferences. Myth #2 Latinos lack a desire for high-end brands or experiences […]

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Firsts in France: Two San Francisco creatives set off for Cannes

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The industry countdown to Cannes Lions has begun and two of Epsilon’s creative professionals are counting down with them. Senior art director, Jessica Keller and associate creative director Mark Bell will join more than 15,000 creatives, brands, partners and celebrities at the distinguished Cannes Lions International Festival of Creativity for inspiration, celebration and networking. The festival […]

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Research unveils the impact digital is really having on consumer shopping decisions

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It’s no secret digital and social have a huge impact on consumer shopping decisions. But what channels and platforms are making an impact? And in what way? Epsilon analyzed consumer shopping habits and sentiment in Q1 2016 via our self-reported consumer survey, Shoppers Voice®. Key insights emerged that shed light in to how consumers are […]

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The transformation of storytelling

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I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition […]

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The social shift towards messaging

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At F8, Facebook’s most recent developer conference, Facebook made the formal announcement to beta launch 3rd Party chat bot support for Facebook Messenger.  What is driving this shift from social media towards social messaging? Social media is a path to understanding and being in a relationship with your customers. Social messaging is poised to become […]

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Your guide to SXSW Interactive 2016

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Each year I make the annual trek to SXSW Interactive. With so much content to consume, events to attend and experiential installations to see even conference veterans can get overwhelmed prioritizing where to start. With this in mind my team and I have created a specially curated downloadable guide of must attend talks and panels based on […]

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3 ways marketers can bring CES into the real world

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Last week I had the opportunity to attend CES 2016 where I toured the show floor to get an understanding of the latest innovations in virtual reality, mixed reality, 3D-everything, artificial intelligence, the robotic smart home and more.  But for digital marketers what do the latest trends and innovations at CES really mean for your […]

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