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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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Talking to your diverse donors

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Not all donors are the same. They give at different times and for different reasons. High dollar donors might want to be messaged to differently than an event participant. What messaging will engage a new donor and how does your organization keep that individual?  Understanding motivations, values and propensity to give is important in cultivating […]

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3 myths to avoid when marketing to boomers+ and millennials

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Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […]

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