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Much ado about something: Effectively engaging donors


The number one reason people do not give to nonprofit organizations is because they are not asked.  Fundraising is even more important in today’s heavily regulated environment. Privacy concerns, shrinking exchanges and increasing government regulations have put more pressure on nonprofits to raise money. In fact, our friends in the U.K. recently experienced tighter regulations […]

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Direct marketing merge strategies boost return on donor marketing


Direct marketing programs often succeed, in part, based on the merge strategies on which they depend. Unfortunately, many donor marketing circulation plans are outdated and rely on a “prioritized list strategy,” which may fail to provide the insight you need to grow your returns. Using a prioritization strategy may not be as profitable as it […]

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