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The future of digital and its impact on the travel industry


Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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How email drives opportunities through influence and innovation


This post is contributed by Mara Crisafulli, senior director, digital solutions at Epsilon where she drives the execution of business objectives for clients.    In college, I never fully understood why psychology was a minor recommended to students majoring in marketing and business. Throughout my 12 plus years of working in digital marketing, now, the lens […]

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