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Reimagining your data strategy


“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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Maximizing response rates from a catalog perspective


This post is contributed by Jackie Marquis, Senior Vice President, Data Solutions at Epsilon. To connect with Jackie, click here. I was able to experience world-class catalog marketing at the recent NEMOA conference. NEMOA’s events provide an opportunity for brands to ‘show and tell’ their latest and greatest catalogs and share their story through visuals […]

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