Propensity models: New audiences for relevant marketing offers

Data-driven marketing is like a three-legged stool. It symbolizes three marketing levers working together: offer, creative and audience. In fact, omnichannel marketing is thriving because of marketers’ skill and discipline in producing relevant new product offers, richer varieties of creative approaches and vast amounts of new data for segmenting and targeting audiences. A balance between … Continue reading Propensity models: New audiences for relevant marketing offers