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  • The Abacus Alliance
  • Why Direct Mail
  • Our Work
  • Blog
  • Who We Are
    • Business Enquiries
    • Consumer Requests

    The Abacus Alliance

    The premier data cooperative for catalogue and multi-channel retailers.

    I'm an experienced catalogue marketer
    I'm new to catalogue marketing
    Video

    What we do for you

    We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.

    Watch the video

    How Abacus helps you

    The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment, and grow your business.

    Grow your sales

    Find new audiences, target prospects, and reach proven direct mail responders

    Grow your profitability

    Retain your best customers, reactivate your lapsed customers, and convert your enquirers into buyers.

    Make better decisions

    Enhance segmentation strategies, drive additional value, and analyze your results.

    Our members include:

    Wayfair

    Hello Fresh

    Beer52

    Boden

    allplants

    Moshulu

    Sosander

    ME+EM

    NEOM

    Mint Velvet

    thisworks

    Joe Browns

    Charles Tyrwhitt

    Jigsaw

    Oak Tree Mobility

    SPOKE

    Chums

    Westminster Collection

    Sophie Conran

    Damart

    News, events and resources

    Online event
    Direct Mail Masterclass- 26th January 2021
    Learn more
    Blog
    Why your next campaign should go offline
    Learn more
    See all resources
    Want to see how we can help you grow your business?
    Get in touch with an expert