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On 18th June 2020, Andy Mulcahy, Strategy and Insight Director at IMRG, was joined by our Head of Analytics, Michele Masnaghetti to discuss Black Friday 2019, what Black Friday 2020 will look like, the consequences of the Coronavirus and how to plan for the good, the bad and the ugly. You can watch it again here.
Fast forward a couple of months and it’s safe to say that the only certainty is change. Those businesses that have adapted well to the dramatic changes in consumer behaviour we’ve all experienced are the ones that will set the precedent for the ‘new normal’. And with the latest announcement from Boris it seems like the ‘new normal’ is here to stay for quite some time.
This year, much like everything else, planning for black Friday is very different and very difficult ,however from what we’ve learned from Friday's IMRG webinar, the uplift for online sales during black Friday period is predicted to spike above 30%. While there is so much we don’t know, we need to focus on what we do know. To put it simply, even in the Covid world the air is going to get a bit fresher when October comes, and Christmas will still fall on December 25th. Black Friday is going to move a little, but that’s what it has always done!
In order to help you navigate through this ‘new world’, we believe it’s still worth examining what happened last year in the home shopping market during Black Friday to help guide your decision making going forward.
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A few key points to consider:
If you’re looking for more resources on how direct mail can help you this holiday season send us a message at enquiriesuk@epsilon.com