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Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is to identify the right time to embrace Direct Mail and take advantage of the benefits it brings.
Here are six indicators that serve a testament that the time is right to invest in the medium:
In short, the expanding practice of digital marketing has only amplified the return on investment you can get from a successful Direct Mail campaign sent to your customers. Direct mail campaigns give a high ROI, they can work effectively in a campaign by themselves, or alongside a digital-marketing campaign as part of your omni-channel strategy. You can use Direct Mail to target the right customers at the right time and most importantly it’s measurable, it’s easy to track the results of each campaign you run. There is less noise than through digital channels and you can capture the undivided attention of your customers with its romantic appeal.
If you still need convincing whether Direct Mail is the right channel for you and why it should take a place in your marketing tool belt, view our latest client success story.