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    New to catalogue marketing?

    We can help you by providing insight into your customer data.

    The catalogue – delivering true multi-channel growth

    In today’s digital-first world, a printed catalogue is more relevant than ever. It acts as a shop-window for your website. It connects your brand with consumers. It provides a compelling experience. And it increases sales.

    Online may be the preferred transactional channel but a catalogue plays an active role in building business and developing your customer experience. Increasingly businesses – including pure-play companies – are realising the benefits a catalogue delivers in today’s omnichannel world.

    Business benefits of a catalogue

    An essential tool for a successful omnichannel marketing strategy

    Deliver a tangible brand experience

    It delivers a tangible brand experience, reflecting your brand qualities.

    Create a connection

    It creates an emotional, tactile connection to your brand, appealing to multiple senses.

    Introduce new products

    It’s a discovery vehicle, introducing your customers to new products rather than just those they are looking for.

    Generate engagement

    It generates higher levels of engagement than digital.

    Drive sales

    It drives sales across all your channels.

    Gain new audiences

    It opens up your brand to new audiences.

    Delivers high value customers

    It delivers customers with higher lifetime values.

    Video

    The benefits of a new catalogue with Abacus

    Hear from James Ginzler of Posh Totty on how Abacus helped their business.

    Watch the video

    The phases of developing your catalogue strategy

    Step 1: Planning

    Step 2: Content

    Step 3: Production

    Step 4: Data selections

    Step 5: ROI analysis

    Want to see how we can help you grow your business?
    Get in touch with an expert