Deliver a tangible brand experience
It delivers a tangible brand experience, reflecting your brand qualities.
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The catalogue – delivering true multi-channel growth
In today’s digital-first world, a printed catalogue is more relevant than ever. It acts as a shop-window for your website. It connects your brand with consumers. It provides a compelling experience. And it increases sales.
Online may be the preferred transactional channel but a catalogue plays an active role in building business and developing your customer experience. Increasingly businesses – including pure-play companies – are realising the benefits a catalogue delivers in today’s omnichannel world.
Business benefits of a catalogue
An essential tool for a successful omnichannel marketing strategy
Create a connection
It creates an emotional, tactile connection to your brand, appealing to multiple senses.
Introduce new products
It’s a discovery vehicle, introducing your customers to new products rather than just those they are looking for.
Generate engagement
It generates higher levels of engagement than digital.
Drive sales
It drives sales across all your channels.
Gain new audiences
It opens up your brand to new audiences.
Delivers high value customers
It delivers customers with higher lifetime values.
Video
The benefits of a new catalogue with Abacus
Hear from James Ginzler of Posh Totty on how Abacus helped their business.
The phases of developing your catalogue strategy
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