Why direct mail marketing?

Direct Mail is undoubtedly delivering in the Digital Age. With email fatigue and digital noise, brands are relying more and more on Direct Mail to build trust and loyalty with their brands.

How Abacus helps you

The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment, and grow your business.

Grow your sales

Find new audiences, target prospects, and reach proven direct mail responders.

Grow your profitability

Retain your best customers, reactivate your lapsed customers, and convert your enquirers into buyers.

Make better decisions

Enhance segmentation strategies, drive additional value, and analyze your results.

Grow your sales

Recruiting new customers is fundamental to any business

The Abacus Alliance allows you to find new audiences that buy the products that you offer but not currently from you, target prospects who look like your best customers and reach proven direct mail responders at an acceptable return on investment.

Grow your profitability

Getting new customers is expensive. But turning them into repeat buyers is essential to build a profitable business. Being part of the Abacus Alliance gives you a unique insight into your customers.

Sell more to your customers

Understand the total amount your customers are spending in your category versus other ones to determine customer loyalty and their discretionary spending power. You can also discover how much your customer is spending elsewhere in your category and personalise your approach to encourage them to buy more from you, growing your share of wallet.

Reactivate lapsed customers

Tap into the Abacus Alliance to discriminate between lapsed buyers who are still actively spending in the market and those who are dormant elsewhere. You can then focus only on those that offer the best opportunity to start buying from you again.

Convert enquirers into buyers

Someone who has shown an interest in your business is different from a cold prospect and must be treated differently. Using the Abacus Alliance, you can focus on those people most likely to respond to your offer, based on what they are buying from other companies. You can also identify those unlikely to be interested, suppressing them so you don’t waste your marketing budget.

Make better decisions

Using the power of the Abacus Alliance you can create more profitable strategies and validate key business decisions.

Better segmentation

The more you know about your customers, the better decisions you can make about them – when to contact them; what offers are relevant for them, who can you mail profitably. Adding additional insight to your existing customer database by appending Abacus Alliance data allows you to improve the sophistication of your targeting and audience segmentation.

Enhancing customer insight

Enhancing your customer insight provides a more comprehensive picture of their buying behaviour across the Alliance. Rather than relying on a traditional Recency, Frequency and Monetary Value (RFM), you can develop more sophisticated promotion strategies. This allows you to enhance your segmentation strategies, identify cross-sell and product mix extension opportunities.

Derive actionable marketing intelligence

The Abacus Alliance supports key marketing decisions by identifying opportunities for new products lines that appeal to your buyers, optimizing your circulation plan, timing of promotional offers and allocation of marketing resources, identifying which periods offer the highest potential to increase market share, assessing and reacting to buying behaviour and loyalty, understanding how your customers’ purchasing habits are influenced and driving store traffic.

Want to see how we can help you grow your business?

Get in touch with an expert