We'd love to hear from you!

If you have any questions about our services, need some help, or just want to chat, we're here for you. Simply fill out the form below, and one of our team members will reach out to you soon.

If you have questions regarding U.S. consumer data privacy, click here.

Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

Privacy Policy

Your Privacy Choices

Thank you!

Select Country

I agree to receiving marketing communications from Epsilon and its affiliates, and agree to the processing of my personal data in accordance with and as described in the Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

Epsilon Logo
  • Products & Services

    • Epsilon AccelerateEnterprise-grade solutions for growing brands
    • Epsilon DigitalConnect with in-market customers on any device
    • Epsilon Retail MediaOn-site and off-site solutions for retailers and brands
    • Epsilon PeopleCloud

      • OverviewThe marketing platform for personalizing consumer journeys
      • LoyaltyCreate powerful human experiences that matter
      • MessagingMessage across channels at the right moment
  • Case Studies
  • Insights

    • All Resources
    • Blog
    • In the News
    • Trends

      • KSA State of Loyalty
      • Loyalty Index Australia
  • Careers
    • About us

    • Our partners
    • Our locations
    • Pressroom
  • Products & Services

    • Epsilon Accelerate
    • Epsilon Digital
    • Epsilon Retail Media
    • Epsilon PeopleCloud
      • Loyalty
      • Messaging
  • Insights

    • All Resources
    • Blog
    • Trends
      • KSA State of Loyalty
      • Loyalty Index Australia
    • Case Studies
    • Pressroom
  • About Us

    • Our Partners
    • Our Locations
Cookie Policy 
Privacy Policy 
Terms & Conditions 
Privacy Settings 
©2025 Epsilon Data Management, LLC. All rights reserved. All names and logos are trademarks or registered trademarks of their respective owners.
Coupons and cashback convert within a day; Search and social builds the brand over six weeksEstimated reading time: 2 minutes

Pressroom

Coupons and cashback convert within a day; Search and social builds the brand over six weeks

By: Epsilon Marketing | June 6, 2018

CJ Affiliate study sheds light on affiliate marketing publisher ‘sales velocities’

The majority of sales driven by coupon and cashback offers complete within just twenty-four hours, research has today revealed. According to CJ Affiliate’s Cross-Device Intelligence Report, which examined cross-device purchases, 64% of coupon publishers and 54% of cashback publishers saw conversion in this period, compared to content, search and social publishers, where almost two-fifths (38%) saw conversions between eight and 49 days after the last click on a promotion.

“On average, cross-device purchases have a 23% higher order value than single-device purchases, but clearly, not all publisher strategies have equal ‘sales velocities’,” commented Owen Hancock, Head of Strategy, CJ Affiliate. “Coupons and cashback get quick returns but must be worked with differently to build brand value. Comparatively, search, social and content campaigns have a longer payoff period, but often create a longer-lasting, more memorable impact on consumer buying behaviour.”

The study also examined consumers’ preferred devices and days of the week for making purchases. Unsurprisingly, weekends saw more cross-device sales, with smartphone shopping highest on Fridays and sales on tablets peaking on Sundays. Finally, the greatest number of cross-device sales completed on a desktop occur on Tuesdays, while Saturdays and Sundays see the least number of these kinds of purchases.

“With smartphone shopping reaching its peak on Fridays, it seems that many consumers are revelling in some celebratory end of week purchases, with relaxed browsing happening on tablet devices on Sundays. Similarly, having made it through Monday, a spot of retail therapy on work PCs on a Tuesday may be how a lot of us make it through the start of a new week! Whatever the reasons for buying, these insights highlight the best times and the right devices for marketers to engage with their customers, ensuring they maximise on those high-converting days,” Hancock concluded.

Insights

Related Posts

Blog
Stop wasting your retail media budget: Why accurate measurement is key
Learn more
Blog
Education, fitness and arts: the brand categories gaining the most during coronavirus revealed
Learn more
Blog
Display adverts preferred during Covid-19 crisis, as many consumers rate email and social ads ‘too overwhelming’
Learn more
Explore more insights