Industry veteran joins Epsilon to drive adtech and martech transformation across ANZ
SYDNEY, AUSTRALIA – AUGUST 29, 2023 – Epsilon, a global advertising and marketing technology company and part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40), today announced the appointment of Shane Hanby as the Managing Director for Australia & New Zealand. Hanby, an industry veteran with 23 years of expertise and a proven track record spanning adtech, martech and digital media, will lead Epsilon's expansion efforts in the high-potential market. The hiring of Hanby comes at a time when marketers in the region are eagerly embracing the benefits of adtech and martech platforms as a way of driving long term business growth.
Hanby joins Epsilon from MediaMath where he served as VP, Client Success/ Country Manager, Australia. During his tenure, Hanby facilitated the adoption of data-driven strategies, empowering agencies and advertisers to gain a competitive edge in media buying.
Hanby will spearhead Epsilon's efforts to amplify the value it delivers to brands, agencies and publishers through innovative technology, data-driven strategies and seamless digital campaign activation across the open web. Collaborating closely with Epsilon's regional leadership team, Hanby will build upon the company's current successes, which include a growing portfolio of clients across platforms, a refined go-to-market strategy and enhanced alignment with other Publicis Groupe agencies within the region.
Ashish Sinha, Managing Director of APAC & MEA, shared his perspective on Hanby's appointment, saying, "Shane's unwavering energy for innovation and marketing coupled with his commitment to driving client and business success is truly remarkable. Building engagement on owned platforms is the most effective way of assuring consumers that brands truly understand and value them, and Epsilon presents an exciting opportunity for Shane to guide clients in the creation of these personalized, one-on-one relationships. Shane will be instrumental in sustaining our growth trajectory as an increasing number of clients choose our performance-driven and privacy-safe platforms."
Mike Rebelo, CEO Publicis Groupe, Australia & New Zealand, welcomes Hanby to Publicis Groupe, stating, “Shane’s appointment signals the continued strengthening of our end-to-end marketing and digital business transformation capabilities. As brands see value in transforming the way they reach and engage people in a digital-first world, Epsilon adds to our arsenal of solutions that lead with performance, transparency and accountability. Shane’s experience in adtech and martech, coming together with the power of Epsilon’s platforms, will continue to benefit our clients and their customers too.”
Hanby has a profound enthusiasm for adtech, martech and emerging media technologies as well as his commitment to aiding businesses in their digital transformation journeys. His dedication to cultivating enduring partnerships and inspiring high-performance teams has been a hallmark of his career, with prior roles at companies such as Sitecore, ROKU (formerly dataxu) and GumGum.
Shane Hanby, Managing Director for Australia & New Zealand at Epsilon, stated, "Epsilon's vision of democratizing access to cutting-edge technologies by tailoring platforms to individual needs deeply resonates with me. I’m dedicated to the future of businesses in Australia & New Zealand and passionate about helping them forge lasting relationships with customers through strategic deployment of adtech and martech solutions. I eagerly anticipate serving our industry while collaborating closely with current and potential Epsilon clients and all agencies within Publicis Groupe."
With an MBA from the Australian Institute of Business, Hanby is known for his team-centric approach and is poised to mentor and foster the growth of emerging professionals within the industry.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web.