With a specialisation in lip care, the brand offers a wide range of medicated lip balms and everyday lip products.
The healthcare brand wanted to boost its presence on Coles Online by increasing impressions for competitive search terms and reaching a broader audience.
The brand sought to secure additional placements beyond organic listings, aiming to enhance product visibility and drive more conversions. The goal was to increase basket value by leveraging impulse purchases, ultimately growing both sales volume and overall revenue.
The brand partnered with Epsilon Retail Media to use Checkout Promoted SKU placements, targeting Coles Online shoppers at the critical moment just before purchase to drive impulse buys.
By promoting a low-ticket product during key sales periods, the brand boosted impressions and conversions, complementing its broader search and aisle strategy. This strategic placement significantly increased sales, visibility, and overall revenue, capturing attention at the final stage of checkout and driving higher conversion rates.