The company aimed to significantly enhance its online sales performance during the peak shopping period of the 2023 Christmas and New Year.
The campaign objective was to increase sales and online penetration of dips during the holiday season, maintain a strong ROAS and enhance impressions to maximise brand exposure.
During this period, the company faced stiff competition from five prominent brands. In a crowded market, making their brand and products stand out to shoppers posed a significant challenge.
Targeting online shoppers seeking high-quality, real ingredient dips, the brand utilised the Epsilon Retail Media platform to implement a combination of banner advertisements and Product Promoted SKUs to expand reach and target specific search terms. The brand targeted both mainstream and premium dip shoppers during key occasions like festivals or sporting, appealing to singles, couples, younger, and older families alike. It’s hummus offerings were particularly aimed at health-conscious shoppers seeking healthy snacking options. Coles Online with Epsilon Retail Media offered effective tools and support for optimising campaigns to reach and engage the target audience effectively.