Leading F&B Company Garners 4.43x ROAS during Seasonal Campaign

The company aimed to significantly enhance its online sales performance during the peak shopping period of the 2023 Christmas and New Year.

Using Coles Online with Epsilon Retail Media has allowed us to reach our target audience, reaching shoppers online through efficient spend and reach.”

National Account Executive

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Retail Media

Leading F&B Company Garners 4.43x ROAS during Seasonal Campaign

The company aimed to significantly enhance its online sales performance during the peak shopping period of the 2023 Christmas and New Year.

Coles Online with Epsilon Retail Media offered compelling value in terms of spend efficiency and ROAS for onsite marketing targeted specifically at online shoppers.

4.43x

ROAS

54.6%

Conversion Rate

$83.6k

Sales

a woman looking at shelf holding a product

The Brand

The campaign objective was to increase sales and online penetration of dips during the holiday season, maintain a strong ROAS and enhance impressions to maximise brand exposure.

The Challenge

During this period, the company faced stiff competition from five prominent brands. In a crowded market, making their brand and products stand out to shoppers posed a significant challenge.

The Solution

Targeting online shoppers seeking high-quality, real ingredient dips, the brand utilised the Epsilon Retail Media platform to implement a combination of banner advertisements and Product Promoted SKUs to expand reach and target specific search terms. The brand targeted both mainstream and premium dip shoppers during key occasions like festivals or sporting, appealing to singles, couples, younger, and older families alike. It’s hummus offerings were particularly aimed at health-conscious shoppers seeking healthy snacking options. Coles Online with Epsilon Retail Media offered effective tools and support for optimising campaigns to reach and engage the target audience effectively.

Using Coles Online with Epsilon Retail Media has allowed us to reach our target audience, reaching shoppers online through efficient spend and reach.”

National Account Executive

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Retail Media

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