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    1. Homepage
    2. Case Studies
    3. Dunkin'

    Brewing Better Customer Connections

    The DD Perks® are percolating

    Epsilon created a loyalty program that was easy-to-use and mouth-watering across channels – resulting in continuous sales growth. Whether they’re off to work, running errands or just starting of their day, DD Perks® served customers that first sip of coffee feeling.

    Loyalty
    Omnichannel loyalty platform enabled surprise perks so good you can taste.

    Marketing Services
    Creative offers and incentives baked in with tight, real-time integration between POS and the app.

    Dunkin' served up loyalty perks that gave their customers the boost they needed

    12M

    customers enrolled

    40

    increased member spending YoY

    8M+

    transactions processed daily

    Giving customers something to bite into

    How does a brand stand out in a highly competitive market? You give your customers a little something to savor. Dunkin’ wanted to do more than differentiate, they wanted to resonate — with customers both loyal and soon-to-be loyal.

    "Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business."
    Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'
    Solutions

    How can you break through?

    We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

    Loyalty

    Creative & Marketing Services

    Next pick for you: BP
    Fueling customer loyalty