The objective was to enhance the market performance of their offerings within the broader canned fruit category on the Coles Online. The brand faced intense competition from other major players vying for market share. To stand out, it was crucial to achieve prominent product visibility across various channels. This visibility was key to capturing consumer attention and driving purchase decisions.
With the Epsilon Retail Media platform, the brand achieved consistently high online sales by employing an ‘always on’ approach to their search product ads. The targeted marketing efforts deployed through Epsilon Retail Media on Coles Online, allowed the brand to not only increase market penetration but also maximise the efficiency and profitability of their advertising investments. This strategy provided peak visibility during crucial promotional periods, unlocking over 6x ROAS.