How a multinational food company achieved 6.2x ROAS through Coles Online
The Challenge
The objective was to enhance the market performance of their offerings within the broader canned fruit category on the Coles Online. The brand faced intense competition from other major players vying for market share. To stand out, it was crucial to achieve prominent product visibility across various channels. This visibility was key to capturing consumer attention and driving purchase decisions.
The Solution
With the Epsilon Retail Media platform, the brand achieved consistently high online sales by employing an ‘always on’ approach to their search product ads. The targeted marketing efforts deployed through Epsilon Retail Media on Coles Online, allowed the brand to not only increase market penetration but also maximise the efficiency and profitability of their advertising investments. This strategy provided peak visibility during crucial promotional periods, unlocking over 6x ROAS.
“In a highly competitive category, this campaign demonstrated the value in leveraging Epsilon to remain top-of-mind through increased visibility to an increasingly time-poor consumer”
Gavin McColl - Solutions Manager - Coles 360
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
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growth with ‘unbeatable’ transparency
growth with ‘unbeatable’ transparency